Bertrand Leroux

Bertrand Leroux is an accomplished Fortune 500 technology and C-suite leader with over 30 years of experience leading successful large-scale transformation initiatives including technology innovation and digital transformations. Bertrand has global expertise in world class brands (Activision Blizzard, Vivendi, and Disney) in the media / entertainment, video games and consumer products business in Europe & the US. His career reflects a demonstrated track record in building strong business partnerships, leading high-performing teams, operationalizing strategy in line with the business, and executing M&A transactions across the deal lifecycle. Bertrand is a hands-on leader who instills confidence, drives financial results and customer value, and is a trusted advisor to executive leaders and boards of directors.

Bertrand is the CEO of Leroux Associates where he advises companies on their software and gaming verticals in the areas of games development, games testing, game platform development, engineering, and cloud migration. Most recently he helped a Fortune 500 company to develop their gaming offering and related value proposition for their go-to-market discussions with C-level gaming company executives.

Most recently Bertrand was the Global Chief Information Officer (CIO) at Activision Blizzard, the world’s largest and most profitable western interactive entertainment company. During his 10-year tenure with Activision he led enterprise business applications, Digital/e-commerce, big data/AI, IT operations/infrastructure and security/risk assessment. Bertrand was also responsible for the development and execution of IT strategy in line with business strategy to drive revenue growth (from $4.5B revenue in 2013 to $7.5B in 2019).


At Activision, Bertrand was significantly involved in executing multiple mergers and acquisitions, including a $6 billion acquisition in 2015, the largest acquisition in the company’s history. He also led several enterprise-wide transformation initiatives focused on enabling the company’s business model to adapt to changing market conditions and disruptive market forces (including the company’s cloud migration and digital transformation that resulted in digital sales increasing to 80% from 30% over a 5-year period). He regularly participated in board meetings providing the board with clarity and serving as a strategic advisor for all these key initiatives.


Bertrand was the Global CIO at Vivendi Games, a $2B video games company, for 10 years where he was responsible for all aspects of information and technology, including applications, infrastructure and IT security. He also served a special advisor to Vivendi’s CIO for 2 years, leading global IT synergies initiatives across all Vivendi divisions (Universal studios, Universal Music, Vivendi Games, Houghton Mifflin, Telco/SFR and Pay TV canal +). Key accomplishments include standardizing the IT functions and implementing a global network resulting in $10M+ in annual savings.


Bertrand started his career at Disney Consumer Products, a $15B media and entertainment company, as the Information Technology Director for Europe and then the US. He was responsible for all aspects of information technology for that division.

Bertrand is an ambassador of the French Tech in Los Angeles (to promote the emergence of successful start-ups in France to generate economic value and jobs), a foreign trade advisor for France (CCEF).

Bertrand received both his bachelor’s (Finance) and master’s degrees (Logistics, and IT Organization) from the University of Paris IX Dauphine in France. Bertrand is fluent in French and has dual citizenship: American and French. Bertrand is also the owner of a French vineyard in South of France.